Preface The rise of AI-driven virtual assistants has revolutionized sectors across the globe, from customer service to e-commerce and beyond. As we move into the coming year, AI virtual assistant innovation is set to progress significantly, embedding cutting-edge systems to deliver personalized, optimized, and seamless customer experiences. With th

Overview Social media marketing is evolving dramatically in recent years, shaped by shifts in technology, consumer actions, and business needs. One of the most significant shifts in the advertising sphere has been the rise of AI technologies. AI’s potential to revolutionize social media marketing is capturing the attention of organizations and ma